Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone Book by Mitch Joel
Is it important to be connected? Well, consider this: If Facebook
were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of
separation. In fact, we're now down to only six pixels of separation,
which changes everything we know about doing business.
This is the
first book to integrate digital marketing, social media, personal
branding, and entrepreneurship in a clear, entertaining, and instructive
manner that everyone can understand and apply. Through the use
of timely case studies and fascinating stories, Six Pixels of Separation
offers a complete set of the latest tactics, insights, and tools that
will empower you to reach a global audience and consumer base-and, best
yet, you can do this pretty much for free. Digital marketing expert
Mitch Joel unravels this fascinating world of new media-but does so with
a brand-new perspective that is driven by compelling results. The
smarter entrepreneurs and top executives are leveraging these digital
channels to get their voice "out there"-connecting with others, becoming
better community citizens, and, ultimately, making strategic business
moves that are increasing revenue, awareness, and overall success in the
marketplace-without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect
to everyone? Six Pixels of Separation will show you how.