Contagious Selling:
How to Turn a Connection Into a Relationship That Lasts a Lifetime
Book
by David Rich
The breakthrough selling method that converts leads into customers, customers into repeat customers, and repeat customers into lifelong relationships
Salespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in "Contagious Selling" to put relationships first--and sales will inevitably follow.